Our founder, Lei, travels to China to spend real time with our artisanal partners and their families in their studios. Rather than rushing through a catalogue, she sits down to hear about their daily challenges, see what new ideas they are exploring, and simply catch up. Understanding the makers and their processes firsthand is what allows us to share the true value and artistry behind every piece back in the shop.

While in the studios, Lei handpicks what will eventually make its way back to London. This is always a thoughtful mix of existing one-off pieces that catch her eye, alongside small batches of bespoke items commissioned specifically for Rouge.

We do not believe in rushing handmade work. Over time, finished pieces from different makers are carefully gathered and packed into a shared shipping container. Only once that container is completely full does it set sail for London, bringing a slow, considered collection of craft directly to our doors.